We believe that sports unite people. It doesn’t matter who you are, what you do, how you do it, how you look, or where you come from. Sport is for everyone, and we want everyone in the Divina family to inspire each other, come together and explore the world together.
Divina Sports Sweden - By athletes for athletes.

From professional football player to entrepreneur in activewear.

In 2018, Divina launched its first webshop for its initial collection of compression clothing for men. At first, Divina was just a hobby for Isac while he continued his football career at professional level. However, as the business started to take off, he realised what he truly wanted to do and ended his football carrier to fully commit to entrepreneurship and activewear instead.

“In my football career, I have tried countless types of activewear and brands. Thus, I knew exactly what I liked and what I didn't. After that, I started sketching my own garments. I know what it takes to reach the elite in sports and how training clothes need to be in order to perform as good as possible. Since the beginning, I have been very strict that the clothing must be of very high quality and I only sell clothes that I can stand for.”
— Isac Hjertén, Founder of Divina